QR Code Press

OverstockArt.com announces its mobile website’s official launch

09/19/2011 Jorge Gonzalez

OverstockArt.com has announced that it has officially launched m.overstockArt.com, its new mobile website. This is the latest in the company’s moves to maintain its current position as a top site in the online home décor industry. With the addition of this new mobile site, customers of overstockArt.com are able to access the complete collection of over 60,000 decorative ceramic tiles and oil painting reproductions using their mobile devices with smaller screens. According to overstockArt.com’s CEO, David Sasson, the company was responding to statistics such as the July 2011 Nielson report,…

Walmart’s @WalmartLabs announces first apps to be released

09/14/201109/14/2011 Jesse Collins

Walmart, the largest retail chain in the world, formed its tech shop, @WalmartLabs, last year and is now preparing to release its first apps that focus on mobile commerce and social shopping. Several of the upcoming apps are based upon deep data technology, which was first created by Kosmix. MapUpdate was developed by that start-up, and was based upon a technology infrastructure that would allow tremendous amounts of social media data to be tracked. It was loosely based upon MapReduce technology, which was created by Google in order to track…

Getting to know the basics of mobile analytics

07/26/2011 L. Green

As mobile marketing increases in popularity and the various techniques available become more numerous, it becomes increasingly important for businesses to be able to implement effective mobile analytics, and understand what they mean in terms of the successes and failures of a certain campaign and how that information can be applied to improve the results of future campaigns. The term “mobile analytics” itself refers to the various types of solutions and metrics that can be applied to mobile marketing efforts, for example, QR codes, SMS messaging, smartphone web data, and…