Chevy has announced the nature of its Super Bowl advertising this year, and it has revealed that its television commercials will be complemented by a mobile campaign once more. However, it has also stated that it will be broadening its mobile efforts by including an app that will provide users with the ability to use Twitter to interact with each other, play games, and to win prizes. Last year, the automobile manufacturer created mobile advertising using the social targeting service by OneRiot. This service functions by targeting segments of the…
Read MoreChevrolet runs Super Bowl television ads with complementary mobile campaign this year
