Mobile advertising spending to overtake TV ad spend this year

Mobile Shopping Game Show - Man on Phone - mobile phone users

A new report showed that marketers are continuing to shift toward smartphones and away from television. We all knew that mobile advertising spending would one day beat out the TV spend, but eMarketer predicts that it will happen this year. The digital marketing firm released the results of recent research it conducted in the United States. Ad companies are increasingly directing their budgets toward smaller screens and that trend is growing. The eMarketer research indicated that mobile advertising spending would represent 33.9 percent of all media spend on ads in…

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Mobile marketing trends lead global ad spending growth

texting mobile marketing trends

New research has revealed that by 2019, advertisers will put more money into smartphone and tablet ads than traditional media. Mobile marketing trends are showing an extremely strong growth rate, to the point that ad spending for smartphone and mobile will soon be leading the way. This, according to a recently released forecast put out by the Zenith media measurement company. It showed that mobile ad spending will rise by $27 billion – that is, a 34 percent growth rate – this year. This suggests that this year’s mobile marketing…

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Mobile marketing paid display and search ad spending skyrocketed in 2012

mobile commerce growth

Last year’s expenditures were 213 percent higher than they had been in 2011. Mobile marketing is becoming an increasingly vital element of the shopping process as a whole, according to an eMarketer analyst who has recently released the statistics regarding the spending that occurred in the marketplace last year. The company’s analysis determined that there was a considerable increase in spending last year over 2011. In fact, when compared to the $1.26 billion that was spent on mobile marketing in the form of paid search and smartphone and tablet display…

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Mobile marketing expenses skyrocketed in November

mobile marketing budget

A new Fiksu report is showing that the costs associated with advertising and promotions spiked that month. Fiksu, a leading company that assists brands throughout the optimization process for Android and iOS mobile app advertising and promotion, has just released their findings following a study regarding the spending on mobile marketing over the holiday season. The report looked into the impact that the biggest shopping season of the year had on these costs. What they found, according to the publication, was that the holiday season caused mobile marketing in apps…

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