QR Code Press » Entries tagged with "mobile advertising marketplace"
Samsung makes its way into the mobile advertising marketplace
New mobile marketing friendly features help spur growth. Samsung has announced that it will be forming a new mobile ad exchange through a partnership that it has made with leading digital ad technology provider, OpenX Technologies, which sets the company up for direct competition with Apple and Google. The goal of Samsung’s effort is to make it more lucrative and simpler for app developers to provide Samsung mobile device users with advertising. Its new partnership with Open X … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing
Google sends the mobile ad marketplace beyond the forecasts of the industry
The mobile advertising marketplace in the United States is currently in a state of explosion, and is growing much more rapidly than even the highest projections that had been made by the industry’s analysts. Google mobile search is currently receiving a great deal of the credit for the advertising business that reached all new heights last year and this year is already lining up to leave 2011’s figures in the dust. The recent surge in the ownership … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States
Oracle and Augme combine for mobile marketing integration
Oracle CRM On Demand will now be using Augme’s AD LIFE platform in order to send out advertisements that will be readable using any kind of mobile device. This move marks a meaningful change in the mobile advertising marketplace as marketers will no longer be required to develop campaigns for each individual type of mobile device, depending on screen size (for example, tablets versus smartphones) or operating system (for example Android versus iOS). The concern that … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States
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