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Report shows that spending is stagnating for mobile advertising

August 11th, 2011 | Add a Comment

Report shows that spending is stagnating for mobile advertising

A Relevancy Group report has shown that businesses are currently hesitating to pour more money into a mobile advertising campaign. The research performed in order to create the report indicated that the low return on investment (ROI) and dwindling customer engagement are leading marketers and ecommerce solutions away from making larger and more continued investments into advertising through mobile commerce. Among the participants in the study, 43 percent claimed that they did not intend to boost their … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States