QR Code Press

13 percent of consumers in Europe have scanned an outdoor QR code advertisement

03/27/201203/26/2012 Jesse Collins

According to the results of research from CBS outdoor and Kantar Media, only 13 percent of consumers in Europe have ever scanned an outdoor advertisement’s QR code. That same study indicated that the awareness of these two dimensional barcodes among consumers has reached about 40 percent. Equally, though, when compared to other forms of mobile interactive technologies, QR codes have shown a very positive performance. The report of the research findings, entitled “Interactive Europe”, was created based on an analysis of both a quantitative and qualitative nature, spanning 6 different…

Pinkberry announces implementation of Google Wallet

03/27/201203/26/2012 Julie Campbell

Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able to implement the mobile wallet, which is now live in 69 different American locations.…

Techniques for marketers to reach consumers using mobile social media

03/26/201203/25/2012 Jorge Gonzalez

With Facebook’s recent announcements regarding the changes it will be making for the mobile platform – for example, making the Timeline format available for brands over mobile – marketers are looking into new ways to get the most out of mobile social media by connecting with consumers. There are two primary strategies that are currently being tossed around, which are: • Reaching the mobile audience through Facebook, itself • Using micro sites to boost the social media marketing as a whole In the first effort, there are three main steps…

Mobile apps may be the solution to save newspapers

03/24/201203/23/2012 Jesse Collins

The struggle faced by newspapers that are currently battling to keep their subscriber base due to the significant online competition as consumers start to use their mobile devices on an increasing basis for reading their news every day. According to Amy Mitchell from Pew Research Center, consumers are moving away from the trend to search for news and are now using their mobile devices to use a specific news app or website. She added that “People are committing to go back to the brand or outlet they like and trust…

L’Oréal reveals outcome of its New York taxi m-commerce campaign

03/23/201203/23/2012 Julie Campbell

In an interview with Forbes magazine, the CMO of L’Oréal USA, Marc Speichert, the results of L’Oréal USA’s m-commerce campaign last month called “Shop the Look” have now been revealed. The campaign outfitted a number of New York City taxi cabs with “Taxi Shops”, throughout the Fashion Week in that city. The taxis were designed to allow smartphone using passengers to instantly purchase beauty products from the Lancôme and Yves Saint Laurent lines. The campaign was created through a partnership between L’Oréal and Glamour magazine. For the five days, they…