Domino’s Pizza has announced that they will be making the ordering process much easier for mobile device owners through their new iPad app that allows their customers to order and customize their favorite pizzas. The app allows U.S. and U.K. customers make their order no matter where they are, as long as they have their iPad device handy. It was developed by Somo. According to the Domino’s Pizza multimedia manager in Bedford, England, Nick Dutch, as the orders being made online were beginning to represent an increasing percentage of overall…
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Report shows that spending is stagnating for mobile advertising
A Relevancy Group report has shown that businesses are currently hesitating to pour more money into a mobile advertising campaign. The research performed in order to create the report indicated that the low return on investment (ROI) and dwindling customer engagement are leading marketers and ecommerce solutions away from making larger and more continued investments into advertising through mobile commerce. Among the participants in the study, 43 percent claimed that they did not intend to boost their spending on mobile ads within the next year as a result of a…
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