Mobile ad relevance doubles engagement rates

Mobile Ad Relevance Doubles Engagement

A new Verve study has shown that relevance plays a vital role in smartphone advertising success. Mobile ad relevance to a consumer can drive twice as much engagement as a generic advertisement, says a new Verve study. Ads that make reference to a consumer’s location or interests encourage far greater response. The survey involved the participation of 2,000 adults throughout the United Kingdom. Location based mobile marketing platform, Verve, conducted the research about mobile ad relevance. Fifty six percent of respondents said they found the majority of ads they saw…

Read More

Mobile ads are now more expensive than desktop advertisements

mobile ads spending marketing

An IAB UK and PwC study indicates that companies pay more for smartphone advertising than desktop. Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. Marketers in the United Kingdom are now budgeting more for mobile than they are for desktop. The report data showed that companies spent £802 million…

Read More

Mobile ads that encourage app installs grow in revenues

Mobile Marketing cost

That said, the success of this form of advertising is not as great as what some forecasts had predicted. A new estimate has been issued by eMarketer that has shown that mobile ads for the install of apps have been rising in both their use and performance over the last couple of years, but their revenues are not meeting the expectations of the assumptions of many firms. These mobile advertisements are run on the news feeds of Facebook and Twitter, among other places. Among the other areas where this type…

Read More

Oracle and Augme combine for mobile marketing integration

Oracle Headquaters

Oracle CRM On Demand will now be using Augme’s AD LIFE platform in order to send out advertisements that will be readable using any kind of mobile device. This move marks a meaningful change in the mobile advertising marketplace as marketers will no longer be required to develop campaigns for each individual type of mobile device, depending on screen size (for example, tablets versus smartphones) or operating system (for example Android versus iOS). The concern that campaigns will be unreadable for certain mobile clients will be eliminated by this effort.…

Read More