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Mobile ad study reveals this marketing technique is generating responses

06/15/201706/14/2017 John Montgallo

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IAB research published in a recent report provided considerable insight into the effectiveness of this advertising. New mobile ad study findings from IAB showed that smartphone advertising is producing a consumer response nearly half the time. The research was first published this week and underscored the effectiveness of ads displayed over this channel. The mobile ad study pointed out that more than two out of every three people – that is, 63 percent – now have smartphones that they use at least one time every thirty minutes. The authors from…

Mobile advertising growth is higher in China than any other country

06/13/201706/09/2017 Stephanie Beck

The Asia Pacific countries as a whole are leading the way with smartphone ad growth worldwide. A new Smaato data analysis revealed that the highest mobile advertising growth in the world belongs to China. The findings were based on analyzing data produced by 300 billion mobile ad impressions that occurred in the Asia Pacific (APAC) region. Smaato saw a near year-over-year doubling in first quarter mobile ad spend in China. CEO and co-founder of Smaato, Ragnar Kruse, said “China is undoubtedly the rising tiger of mobile advertising, as they were…

Mobile marketing spend now dominates the digital advertising sphere

04/28/201704/26/2017 Sam Lambert

A recent IAB report showed that the 22% growth last year made smartphone advertising the top U.S. digital category. A new report from the Interactive Advertising Bureau showed that last year the mobile marketing spend was the highest category in digital advertising. In the United States, that spending rose by 22 percent in 2016, bringing the total amount to a record breaking $72.5 billion. This mobile marketing spend made 2016 into the “year of mobile” when it came to advertising. This was the first time advertising over that channel represented…

Amazon Alexa ads limited to music, radio and flash briefings

04/24/201704/22/2017 Jennifer Goula

amazon app - mobile commerce - smartphones

The online marketplace has gone ahead and decided to ban advertisements in other parts of its mobile digital assistant. New rules are in place for Amazon Alexa ads which have now been banned except in music, radio and flash briefings. The company has altered its Alexa Skills Kit policies. The changes were made quietly but made a notable difference to the way advertisements can run with Alexa as they have been primarily banned. The new bans on mobile marketing with the Alexa app had noticeably fewer bans on ads. The…

Mobile video advertising is exploding in popularity

04/21/201704/19/2017 John Montgallo

The growth rate for these ads is so rapid it is surprising that users haven’t heard a sonic boom. A tremendous spark has ignited the mobile video advertising and it has caught fire in the United States, Canada and the United Kingdom. This form of mobile marketing is proving to be highly effective among consumers in those countries. This is driving companies brands and marketers to direct their funds into a range of different forms of advertising that take advantage of video. A recent report showed that advertisers are looking…