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Report shows that spending is stagnating for mobile advertising

08/11/201108/11/2011 John Montgallo

A Relevancy Group report has shown that businesses are currently hesitating to pour more money into a mobile advertising campaign. The research performed in order to create the report indicated that the low return on investment (ROI) and dwindling customer engagement are leading marketers and ecommerce solutions away from making larger and more continued investments into advertising through mobile commerce. Among the participants in the study, 43 percent claimed that they did not intend to boost their spending on mobile ads within the next year as a result of a…

Android leads the way as mobile connections soar

08/10/201108/10/2011 Jesse Collins

According to a number of market reports, Google’s Android is leading the way to bring consumers online using mobile devices, but Apple’s iOS maintains its status at the top in the ad department. Smartphones are rapidly replacing feature phones, while tablets and other devices are being used to connect to the internet virtually everywhere. As a result, marketers are beginning to place a significant amount of their attention on how and when consumers are making these internet connections. Among the predictions currently being made, Gartner has forecasted that global mobile…

Rovio partners with Madhouse for greater migration of Angry Birds

08/02/2011 Jesse Collins

Maker of the tremendously popular mobile game Angry Birds, Rovio, has recently announced that it will be partnering with the Shanghai-based major ad network, Madhouse, in order to bring the app to China. This is the next step in Helsinki-based Rovio’s goal to achieve one billion downloads for the game. So far, the game has been downloaded over 300 million times. The move to China will also help the company to reduce its concern over the pirating of the app in that country. The announcement of the partnership was made…

Experts discuss experimentation and persistence as primary elements for mobile ad success

06/21/2011 Sam Lambert

Mobile marketers are responding to the rapid growth of mobile advertising by seeking the secrets to its successes and, so far, what they have determined is that experimentation and persistence are vital. As the ad technique is still quite new, it is difficult for even the most successful mobile advertisers to identify precisely what made their successes and to define the steps to replicate those achievements in future efforts. Therefore, at the very basic level, they are proclaiming two rules that can lead to positive results, which are to keep…