Tag: mobile ad

Apple mobile ad outtakes with Cookie Monster bring big laughs

Julie Campbell
cookie monster mobile ad

Though the Sesame Street Muppet wasn’t exactly calm in the commercial, the bloopers were even more dramatic. Back in March, Apple released its mobile ad commercial for the iPhone 6 which starred the popular Cookie Monster from Sesame Street which went viral across several social media platforms. The tech giant has since released the outtakes for that commercial and they’ve been amusing and enchanting. Cookie Monster has a special way of tapping into the nostalgia of consumers and despite the impatience he showed during the initial mobile ad, the bloopers…

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66 percent of mobile ad spend is focused on video

Jennifer Goula
mobile ads spending marketing

A recent study has shown that this type of media has become a main focus in smartphone advertising. The results of a new study that have been released by AppLovin and AppsFlyer has shown that a considerable percentage of mobile ad budget has been focused on video, which has already been a growing focus in overall online advertising, regardless of the channel. The study has shown that video is producing a growing amount of revenue and it boosts customer retention. Throughout this year, each quarter has seen an increase in…

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Mobile ad spending will reach $100 billion next year

Jesse Collins
sms marketing Mobile user acquisition costs

This represents a tremendous growth in worldwide smartphone based advertising budgets. A new report that has been released by eMarketer has revealed that marketers around the world will have broken the $100 billion global mobile ad spend mark by the close of next year. This spending level will represent an increase of about 400 percent over the figure from 2013. The report went on to say that from 2016 through 2019, there will likely be yet another mobile ad spend doubling, bringing it to almost $200 billion. eMarketer also stated…

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Mobile ad product innovation at Yahoo sees new high profile faces

Julie Campbell
yahoo mobile app

The CEO of the company, Marissa Mayer, is not slowing down her efforts to shake things up. Yahoo made a considerable splash in 2014 when it made its acquisition of the mobile ad network and notable analytics company, Flurry, last year, and it is now working to ensure that it gets the very most out of the talent that it also managed to bring in through the purchase of that firm. There have been several reports that there has been a new senior vice president of ad products named at…

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Best Buy uses a geo-targeted mobile promotion to bring more consumers through its doors

Julie Campbell
Best Buy Geotargeting

Best Buy has been running a new form of geo-targeted ad within the iPhone app by Pandora, to help users to locate the nearest store. According to a mobile marketing consultant from Boston named Wilson Kerr, “Delivering a mobile call to action when a consumer is close to a location is very smart.” Kerr said that consumers with mobile devices who are traveling near one of the store’s locations are more capable of acting on one of these messages and heading to a store where they can make a purchase.…

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