Mobile ads that encourage app installs grow in revenues

Mobile Marketing cost

That said, the success of this form of advertising is not as great as what some forecasts had predicted. A new estimate has been issued by eMarketer that has shown that mobile ads for the install of apps have been rising in both their use and performance over the last couple of years, but their revenues are not meeting the expectations of the assumptions of many firms. These mobile advertisements are run on the news feeds of Facebook and Twitter, among other places. Among the other areas where this type…

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Mobile marketing drives digital ad spend skyward

mobile marketing geolocation

As a growing number of consumers look to smartphones and tablets advertisers will soon spend as much on computing devices as TV. According to the results of recent study conducted by the media research unit of Interpublic Group of Cos, Magna Global, mobile marketing is going to be an important driver of spending on digital advertising. This will cause spending over digital channels to rise by 15 percent, by the end of next year. Social media campaigns and mobile marketing will also send this spending even higher, to the point…

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Mobile marketing may want to place a focus on shopping moms

mom mcommerce mobile marketing

A recent study has shown that this demographic is highly receptive to ads and offers over their smartphones. Newly published research has now confirmed what many mobile marketing firms have already suspected, which is that moms are quite receptive to receiving various types of ads, promotions, and offers over the use of their smartphones. These findings suggested that moms have become more dependent on their mobile devices than ever before. The research was published within the 2014 BabyCenter US Mobile Mom Report. It indicated that mothers are using their smartphones…

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Mobile marketing to grow 90 percent in UK this year

Mobile Marketing

Advertising over smartphones is predicted to rise exponentially by the end of 2013. According to the latest predictions based on mobile marketing spending figures published by eMarketer, the ad market in the United Kingdom is expected to rise by about ninety percent this year alone. It is believed that this is the result of the massive increase in use of smartphones and tablets. When compared to last year’s mobile marketing spend, which was recorded to be £526 million in the United Kingdom, this year, it is predicted that the spend…

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