Report shows that spending is stagnating for mobile advertising

Mobile Advertising

A Relevancy Group report has shown that businesses are currently hesitating to pour more money into a mobile advertising campaign. The research performed in order to create the report indicated that the low return on investment (ROI) and dwindling customer engagement are leading marketers and ecommerce solutions away from making larger and more continued investments into advertising through mobile commerce. Among the participants in the study, 43 percent claimed that they did not intend to boost their spending on mobile ads within the next year as a result of a…

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Latest MobileSTAT from Jumptap shows boost in mobile call-to-action marketing

How to Mobile Marketing Info

Jumptap’s experts on mobile ads have revealed the results of its most recent MobileSTAT report (which stands for Simple Targeting & Audience Trends), that shows that there is a change toward call-to action techniques in the latest mobile ads.  The data was collected throughout May 2011, and it showed that it is common for mobile ads to be designed in order to create a call to action.  The actual number of action-focused campaigns was 34 percent.  The types of performance they encouraged included downloading or initiating a call, instead of…

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