mobile ad statistics Archives

A large number of clicks on mobile ads are accidental

09/29/201509/27/2015 Stephanie Beck

Almost half of the times that smartphone advertising is accessed by viewers, it didn’t happen deliberately. Despite the fact that smartphones have become exceptionally popular and marketing over that channel is a growing part of mainstream advertising, mobile ads aren’t necessarily being clicked for meaningful reasons by device owners. In fact, a recent study has shown that ad clicks are nearly as likely to have been accidental as they were deliberate. A new Omnicom Media Group study that was accomplished in a partnership with Epinion discovered that 48 percent of…

Mobile ad spending takes off

07/24/201407/22/2014 John Montgallo

That said, a recent report said that user growth is expanding at an even faster rate. A recent report from eMarketer has shown that in the United States, when looking at the rate of growth of the use of the amount of time that is being spent on smartphones, the amount of mobile ad spending could actually be higher. The problem seems to be that marketers are not yet feeling entirely confident in the effectiveness of the channel. The firm also went on to say, in the report, that they…

Old Navy uses mobile ad campaign to bring consumers to the stores

12/13/201112/13/2011 John Montgallo

Old Navy has been using Pandora for a full-page and audio mobile ad that is designed to bring traffic into both the brick-and-mortar stores, but also their m-commerce website. According to Marci Troutman, who is not affiliated with Old Navy, but who spoke on the topic due to her expertise as CEO of Atlanta-based Siteminis, an increasing number of businesses are discovering the potential of mobile advertising on music, news, and other popular sites as a way to spread the word about a promotion, a new product, or a holiday…

InMobi data shows 50 percent growth in three months for North America mobile advertising market

10/22/2011 Jorge Gonzalez

The world’s biggest independent mobile ad network, InMobi, has issued its Quarterly Mobile Insights Report: North American Edition, which covered data from July to September 2011 and showed that the region had experienced a tremendous amount of growth in the mobile advertising marketplace. In fact, the InMobi report showed that there was an increase of an enormous 50 percent in that period of only 90 days. InMobi has now achieved almost 27 billion impressions per quarter within the North American region alone. Though it suggested that the top North American…

Study shows useful apps get results with smartphone users

08/13/201108/13/2011 Jesse Collins

A recent study performed by the Hong Kong Productivity Council showed that among users of apps, 90 percent would accept them when they offered information that they found useful, a discount coupon that they could redeem, or other types of free offers. Furthermore, among 320 smartphone users who participated in a survey between June and July 2011, 80 percent said that they didn’t find pop-up advertising banners to be irritating – these same adds were considered to be a nuisance by users of traditional computers, as they said that content…