Mobile advertising spending to overtake TV ad spend this year

Mobile App Spending - Man with Phone

A new report showed that marketers are continuing to shift toward smartphones and away from television. We all knew that mobile advertising spending would one day beat out the TV spend, but eMarketer predicts that it will happen this year. The digital marketing firm released the results of recent research it conducted in the United States. Ad companies are increasingly directing their budgets toward smaller screens and that trend is growing. The eMarketer research indicated that mobile advertising spending would represent 33.9 percent of all media spend on ads in…

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Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

iphone Mobile ad spending

The increase in smartphone advertising will be a main driver for the entire digital marketing industry, said eMarketer. While TV continues to be the top Indian advertising platform, the rising demand for smartphones is propelling mobile ad spending upward and is predicted to continue doing so. eMarketer predicts that mobile advertising budgets will rise along with the availability of inexpensive 4G handsets and dropping data prices. Advertising over mobile channels is expected to increase by 85 percent throughout 2017, said the firm. A mobile ad spending increase of that size…

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Worldwide mobile marketing spend to break the $100 mark this year

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The MAGNA forecast predicts ad revenue over mobile channels to rise by 3.7 percent worldwide this year. Global mobile marketing spend is expected to break the $100 billion level for the first time, according to a MAGNA report. In fact, the prediction suggested that it may even reach $110 billion. This milestone arrived in the same year that digital (including mobile) is expected to pass TV ad spending. Mobile has been the main driver of digital advertising. Fifty four percent of digital ad sales are now generated by smartphone impressions…

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Mobile advertising growth is higher in China than any other country

smartphones mobile advertising growth

The Asia Pacific countries as a whole are leading the way with smartphone ad growth worldwide. A new Smaato data analysis revealed that the highest mobile advertising growth in the world belongs to China. The findings were based on analyzing data produced by 300 billion mobile ad impressions that occurred in the Asia Pacific (APAC) region. Smaato saw a near year-over-year doubling in first quarter mobile ad spend in China. CEO and co-founder of Smaato, Ragnar Kruse, said “China is undoubtedly the rising tiger of mobile advertising, as they were…

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Mobile marketing spend now dominates the digital advertising sphere

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A recent IAB report showed that the 22% growth last year made smartphone advertising the top U.S. digital category. A new report from the Interactive Advertising Bureau showed that last year the mobile marketing spend was the highest category in digital advertising. In the United States, that spending rose by 22 percent in 2016, bringing the total amount to a record breaking $72.5 billion. This mobile marketing spend made 2016 into the “year of mobile” when it came to advertising. This was the first time advertising over that channel represented…

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66 percent of mobile ad spend is focused on video

mobile ads spending marketing

A recent study has shown that this type of media has become a main focus in smartphone advertising. The results of a new study that have been released by AppLovin and AppsFlyer has shown that a considerable percentage of mobile ad budget has been focused on video, which has already been a growing focus in overall online advertising, regardless of the channel. The study has shown that video is producing a growing amount of revenue and it boosts customer retention. Throughout this year, each quarter has seen an increase in…

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Mobile advertising to steal television’s crown

Mobile Advertising trends

The popularity of smartphones and tablets is about to unseat TV from its ad spending throne. With the popularity of smartphones and tablets, and with the skyrocketing rates of data traffic over those devices, mobile advertising has been expanding astronomically, to the point that it is now predicted that it will take over the top spot that has been long held by television. A new report has shown that mobile marketing is about to take the top spending position for the first time. A new report issued by World Newsmedia…

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May 2015 experienced dip in mobile marketing costs

geo location mobile marketing

At the same time, the downloads also experienced a measurable dip throughout that month. A Fiksu report was recently released that showed that in May 2015, there was a slight drop in the costs associated with mobile marketing, as well as in the number of downloads, when compared to previous months. This mobile advertising and downloading trend was said to be the result of app store changes among other considerations. The report also pointed out that seasonal slowdowns and more strategic mobile marketing methods played a role in the reduction…

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Spending on mobile advertising is up by 63 percent

Mobile Marketing messages Campaign

According to PwC and IAB research, estimates about the amount spent on UK smartphone ads reached £1.6 billion. IAB and PwC have now released a report on the spending on mobile advertising in the United Kingdom, and it has shown that these ads now make up 23 percent of the total amount of £7.2 billion that was spent in the country on digital marketing, last year. This figure represented a considerable increase – 16 percent – over the amount that was spent in 2013. That said, Dan Bunyan, the senior…

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Mobile ad spending will reach $100 billion next year

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This represents a tremendous growth in worldwide smartphone based advertising budgets. A new report that has been released by eMarketer has revealed that marketers around the world will have broken the $100 billion global mobile ad spend mark by the close of next year. This spending level will represent an increase of about 400 percent over the figure from 2013. The report went on to say that from 2016 through 2019, there will likely be yet another mobile ad spend doubling, bringing it to almost $200 billion. eMarketer also stated…

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