Smartphones have made it possible for smaller sized companies to reach consumers more effectively. Traditionally speaking, advertising has been a very costly affair, and broad scale campaigns have been restricted primarily to massive corporations who have the budget required to pay millions of dollars to film and air commercials on television, for example, but mobile marketing may be changing the playing field to a certain degree. The ability to effectively advertise using smartphone technology has allowed widespread ads to become affordable. This is especially true when it comes to mobile…
Read MoreMobile marketing provides small businesses with new opportunities
