Location based advertising drives response from vast majority of millennials

geolocation location based advertising

Eighty four percent of this highly influential generation will act on that type of notification. While location based advertising remains in its earliest stages, it is proving to be highly appealing to an important demographic. Recent research shows that millennials are responding to this type of ad notification. In fact, the study said 84 percent of millennials are more likely to respond to a brand as a result of geolocation ads. The research results were published in “Mobile Marketing Cookbook: Whip up the Best Push Notification Strategy”, a whitepaper by…

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