A large number of clicks on mobile ads are accidental

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Almost half of the times that smartphone advertising is accessed by viewers, it didn’t happen deliberately. Despite the fact that smartphones have become exceptionally popular and marketing over that channel is a growing part of mainstream advertising, mobile ads aren’t necessarily being clicked for meaningful reasons by device owners. In fact, a recent study has shown that ad clicks are nearly as likely to have been accidental as they were deliberate. A new Omnicom Media Group study that was accomplished in a partnership with Epinion discovered that 48 percent of…

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