REI uses new interactive mobile campaign to help increase sales of winter products

Mobile Ads

REI, a retailer that specializes in outdoor gear and accessories, has started their interactive mobile ad campaign, which features media rich elements that permit consumers to purchase winter apparel with their devices, no matter what time it is or where they happen to be. The ads are being run on the mobile site for the Weather Channel, and were designed and executed by the BBDO Atlanta and Crisp Media creative agency, and the OMD Chicago media agency. According to the OMD Ignition Factory’s director, Pranav Pandit, the campaign has been…

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Manhattan to host new PayPal pop-up store for mobile payment services

Paypal Mobile Payments wearable technology

PayPal has just announced that it will be opening a brand new pop-up store in New York City to put the spotlight on new mobile digital payment services that it intends to unveil in the coming months. The new PayPal shop will be located in Manhattan’s Tribeca neighborhood, will open on the first of November and should stay in place for nearly 4 months. The purpose is to give merchants the opportunity to experience this emerging technology for point-of-sale, in a real world, real time environment, The façade for the…

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