Companies are hoping to tweak their advertising to convince device users not to block them out. A massive advertising trade group, ad buyer and seller coalition is building a strategy to make mobile ad blockers less popular. Based in the United States and Western Europe, the goal is to urge the industry to cease the use of annoying formats. They hope that when online and mobile advertising stops making a nuisance of itself, people will stop blocking it. The use of mobile ad blockers has become highly destructive to the…
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Will mobile ad blockers be detrimental to marketers?
So far, device users have shown they’re tired of ads in their current forms and stopping software is commonplace. The use of mobile ad blockers is growing at an astounding rate. According to PageFair, from January 2015 to January 1016, there was a 90 percent year over year growth rate. This has brought the new monthly users from 198 million to 376 million. Clearly, mobile device users don’t like many of the ads displayed on their devices. PageFair’s report also stated that by the close of March, there were 419…
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