Mobile sites are becoming vital in a new business landscape The world is becoming more mobile. That is to say consumers around the globe are becoming more reliant on smartphones and tablet devices. For businesses, this means a multitude of new marketing opportunities that can drive online traffic. If consumers are forced to visit websites that are not optimized for mobile use, however, their experience is likely to be bad enough to encourage them to ignore a particular brand. Mobile sites can mean the difference between a consumer exodus and…
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Opportunity knocks for the B2B mobile website market
Demand for mobile websites is on the rise, driven by consumers tethered to mobile technology As consumers grow more attached to their mobile devices, the need for businesses to adapt to this trend is becoming more apparent. Small businesses, in particular, are beginning to feel the pressure of reaching out to a new generation of mobile consumers as well as other businesses. Today, the Internet plays a large role in the business world, but typical websites are not accommodating of mobile devices. Mob.is.it, a new service that specializes in mobile…
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