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New mobile app privacy guidelines released for comment by the Mobile Marketing Association

10/19/201110/19/2011 L. Green

The head trade association for the mobile industry worldwide, the Mobile Marketing Association, has announced that it has released a document called the “MMA Mobile Application Privacy Policy” , for public comment. It contains the first-ever set of guidelines for the basic data processes and privacy issues pertaining to mobile apps. According to Greg Stuart, the CEO of MMA Global, the guidelines issued by the organization for public comment will address an urgent requirement for all businesses that are active in the mobile marketing industry. They are meant to offer…

CTIA program zooms in on mobile marketers who don’t comply

08/05/201108/05/2011 L. Green

The CTIA text messaging assessment program for the mobile marketing industry is now taking focus on companies that are not complying with the Mobile Marketing Association (MMA) consumer best practices. This nonprofit membership organization includes international participants and represents the entire industry for wireless telecommunications. Marking the beginning August 1, 2011 of the CTIA-The Wireless Association’s enforcement of the monitoring program for the industry. In conjunction with Wireless Media Consulting, Inc. (WMC), the CTIA will be auditing text messaging programs in order to spot and remove the SMS messages that…

Skilled mobile marketers demand is far greater than the current supply

07/20/2011 L. Green

As the number of companies working to leverage high device adoption among their customers continues to rise, the demand for mobile marketing experts grows along with it; far beyond the number of professionals who currently have the training and awareness in this marketplace. The industry is growing so quickly that the number of trained professionals is far too small to meet consumer demand. Managing director Melissa Norman, from the Kelly Services recruitment agency in Malaysia and Singapore, stated that the innovative new marketing platform of the mobile marketplace is rapidly…

World news for mobile marketing advancements

03/12/201103/10/2011 Jennifer Goula

The Mobile Marketing Association (MMA) for the East Africa chapter was launched and it is expected to improve the growth of the industry for mobile marketing in the country of Kenya. The mobile phone industry began in Kenya ten years ago but there has been an existing knowledge gap since the time that it was begun. In this particular industry, it should be noted that one of the central pillars of the business is the implementation of mobile strategies not just for the customers but also for the business owners.…