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Mobile marketing is underestimated in Latin America by brands

11/15/201311/12/2013 Jennifer Goula

This, according to the global ad sales chief at Telefonica, regarding the opportunities in that region. According to a statement made by Simon Birkenhead, the director of global ad sales at Telefonica, brands are failing to understand the full potential of the mobile marketing opportunities in Latin America, which is a region in which there is a tremendous increase in m-commerce and smartphone and tablet media consumption. Birkenhead expressed this belief at the recent forum of the MMA in London. He spoke in London at the Mobile Marketing Association (MMA)…

Mobile marketing budgets predicted to take off in Asia Pacific

08/30/201308/27/2013 John Montgallo

A survey has revealed that one third of marketers intend to spend 75 percent more. Warc has now conducted a new survey in the Asia Pacific region on behalf of the Mobile Marketing Association that has shown that 90 percent of marketers in that area are expecting that they will be increasing their budgets for advertising and promoting over smartphones and tablets. In fact, among them, the majority will be adding a considerable amount of money to their budgets. Among the participants in the mobile marketing survey, 34 percent believe…

Mobile Marketing Association has announced its Mexican council

05/21/201205/21/2012 John Montgallo

MMA Mexico is a direct response to the growth of smartphone use in the region The top global trade association for the mobile industry, the Mobile Marketing Association (MMA) has announced the start of its Mexican council, which is the newest among twenty new locations around the world. The MMA Mexico is a reflection of the region’s importance within the industry and its marketing. It also shows that the MMA has recognized that industry guidance and support is needed for mobile marketing to be successful in that country. This newest…

Mobile Marketing Association announces latest edition of the International Journal of Mobile Marketing

02/08/201202/08/2012 Jesse Collins

The Mobile Marketing Association (MMA) has announced that it has now released the most recent edition of its International Journal of Mobile Marketing (IJMM), an award-winning publication. This issue discusses important industry issues, such as the unique perspective of mobile marketing from India, as well as whether or not there is a viable mobile marketing channel on its way in Pakistan, and what are the opinions of the American government regarding location based marketing. Michael Hanley, the director of the Institute for Mobile Media Research and the IJMM editor-in-chief,…

MMA releases whitepaper to explain the best use of mobile barcodes to marketers

11/18/201111/18/2011 Julie Campbell

The Mobile Marketing Association (MMA) has announced the publication of a whitepaper entitled “Mobile Barcodes: an Overview for Marketers”, with the intention of assisting marketers in getting the most out of using mobile barcodes for their marketing. The MMA explained that its whitepaper provides an easy to understand clarification of the ways in which marketers can maximize the potential of mobile barcodes in order to provide consumers with direct access to multimedia content, information, promotions, discounts and coupons, shop locations, samples, and a great deal more. Experts in the industry…