Misfit wearable technology is now sparkling with Swarovski

Misfit Shine Swarovski wearable technology

The new Shine Collection has brought wearables and fashion together with a more sophisticated look. The first image that comes to mind when discussing the Swarovski brand likely isn’t activewear, but in the effort to improve the look of wearable technology, Misfit has just unveiled the newest and most sophisticated part of its Shine collection, which includes the Activity Tracking Crystal. This use of Swarovski crystals is another step toward showing that wearables don’t have to be ugly. The Shine collection was designed to be a part of the different…

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QR codes are central to a Coca-Cola free giveaway campaign

coke soda marketing qr codes

In a partnership with Ubisoft, the soft drink giant is allowing customers to scan quick response codes to download a free game. Consumers in eight different countries are now able to benefit from a new partnership between the Coca-Cola drink manufacturer and Ubisoft, as the beverage company has added QR codes to its 250 ml cans of Coca-Cola and Coca-Cola Zero products so that customers can scan and receive a free download of the “Just Dance Now” mobile game. Simply scanning the quick response codes gives consumers the Just Dance…

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