MillerCoors uses QR codes for campaign for drinking responsibly

QR Code Call for a Cab

MillerCoors has just launched a new campaign in time for New Year’s Eve celebrations and that they intend to use into the new year as an innovative new technique using QR codes to remind consumers to enjoy their alcoholic beverages in a responsible way. The beer manufacturers are working with restaurants and bars in the Seattle area to encourage the use of their program called “Click-It-2-Ride”. This safety program has to do with adding QR code displays to various locations within participating restaurants and bars so that their patrons can…

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