Tag: millennials

Mobile wallets are becoming popular among boomers for this reason

Jennifer Goula
Mobile wallets - Baby Boomers using mobile phones

This generation isn’t using phones as a payment method as much as others, but another use is growing When it comes to demographics using mobile wallets the most, the majority of people wouldn’t think that Baby Boomers would be in a top category. That said, when it comes to one specific behavior, they’re participating quite a bit. It’s true that this isn’t the top generation for using mobile payments Still, there are far more features available through mobile wallets than making payments by tapping a smartphone at a checkout counter.…

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4 out of 5 millennials pay bills using mobile wallets

Stephanie Beck
Mobile wallets - Payment Made - Thank You

While many people have already been paying their bills online, this generation is looking to phones. As bills have become mainly digital, millennials in particular are looking to their phones to make their payments and are choosing mobile wallets as their preferred payment method. According to new research, a massive 80 percent of millennials prefer this bill payment method. The research was conducted by PYMNTS. What it found was that mobile wallets have been driving the trend toward bill payments online, particularly on phones. It also found that among people…

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Millennials and Generation Z are teaching marketers about effective mobile ads

Sam Lambert
Effective mobile ads - Young man on mobile phone

These two generations comprise a large and growing portion of the world’s spending power. Marketers will rely on Generation Z and Millennials to tell them how to create effective mobile ads. A new Forbes report stated that these generations will make up about $350 billion in spending power between now and 2020. In less than 2 years, that represents a substantial amount of spending power brands will want to reach. The Forbes report indicated that it is these generations, the “young digital natives” who will be guiding marketers. The reason…

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