A recent survey has helped to provide insight into what people aged 14 to 29 years like in ads. Verve Mobile has released the results of a survey they conducted on the “perfect” mobile marketing tactics. The idea was to better understand what is appealing to people between the ages of 14 and 29 years of age. This demographic is otherwise known as millennials. The millennials are currently the largest generation, being made up of more than 75 million Americans. As a result, millennials hold a great deal of power…
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Mobile ads boost engagement among Millennials seeking financial services
A recent study showed that certain demographics are highly engaged by smartphone advertising. Over two million phone calls were analyzed using the Marchex Call Analytics platform when customers clicked on mobile ads or conducted searches on their smartphones and tablets, for banks, lenders, or life or auto insurance. Marchex found that there is a great deal of potential in reaching certain consumers over mobile advertising. Among the key findings was that mobile ads can be particularly effective for insurance and financial services companies when they are being sent to Millennial…
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