M-commerce has never been tried by 15 percent of Millennial device owners

M-Commerce A Shaky Start

Among the barriers to shopping on smartphones is the struggle with typing on a tiny screen. Even though the Millennial generation is typically considered to be tremendously mobile-savvy, a recent study has shown that a full 15 percent of them have never conducted any m-commerce shopping activities at all on their smartphones. Also revealed was that 34 percent of that generation find it challenging to use a small screen to type. In this study, which was conducted by the Ampersand ecommerce agency, but commissioned by YouGov online, it was shown…

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