M-commerce takes off without harm to in-person shopping

Mobile Shopping

The results of an m-commerce study have been released in the latest S.M.A.R.T report produced by Millenial Media, and have shown that by the close of 2011, mobile commerce had experienced a sudden and explosive growth, which is setting the stage for an important role among consumers and businesses in 2012. The report showed that there was a growth of 64 percent in m-commerce in November 2011 based on the month-over-month post-click action. At the same time, 68 percent of campaigns for telecom used mobile commerce as a post-click element…

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