QR Code Press

New 2D barcode sweepstakes record set by SHAPE Magazine

12/08/201107/04/2017 Jennifer Goula

Top women’s active lifestyle magazine, SHAPE, has announced the massive success of its mobile sweepstakes that used 2D barcodes… such as QR codes, and Microsoft Tags – which broke previous records of the use of the technology, with almost 400,000 scans. The sweepstakes was detailed in the November issue of the magazine in celebration of the 30th anniversary of the brand. The campaign was created by the mobile marketing company called Nellymoser, and involved an interactive sweepstakes that gave the magazine’s readers the chance to win one of nearly 1000…

Microsoft Tags provide greater security than QR code

11/01/2011 Stephanie Beck

If you are new to QR codes and have been wondering what these black and white stamps are doing appearing all over the place this year, including in shops, at various festivals and events, and on marketing materials, you are not alone! The use of Quick Response Codes allows users of smartphones and tablet devices to scan them and be carried to a URL for information, offers, discounts, and other opportunities. There’s also been another code popping up in the media lately two, Microsoft’s QR code technique named “Tag”, holding…

Visual epitaph brings a new way to honor fallen soldiers

05/30/201106/01/2011 Jorge Gonzalez

Memorial Day is a time to remember the sacrifices of those who have given their lives in service to the military. In the age of technology, remembering fallen soldiers has taken on a new dimension in the form of QR codes. The TransMedia Group, an independent public relations firm, believes that the codes can tell the story of that soldier’s life, becoming a sort of visual epitaph – or Tagitaph as TransMedia calls them. TransMedia believes that Microsoft Tags can play a role in honoring fallen servicemen and women as…

Three stages of mobile marketing, Part III: An industry professional’s point of view

05/27/201105/21/2011 Stephen Vagus

Augme Technologies, a leading mobile marketing firm, recently attended the Mobile Marketing Strategies Summit in San Francisco, California. The company has been making a name for itself in the emerging mobile marketing industry through the use of QR codes. We got it touch with Augme’s Nancy Urena, hoping to get some insight on how the company is leveraging the codes in their business. How are you implementing QR codes in your marketing campaigns? Augme’s philosophy is that QR codes can be utilized as a multi-modal solution that allows users immediate…

Excuse me but there’s a QR code in my drink?!

05/21/201105/20/2011 Jorge Gonzalez

Marketers in Minnesota have found a way to engage consumers through the use of QR codes. The codes have been showing up at the Chino Latino restaurant in Minneapolis. While some tech-savvy diners have come to expect to see the codes emblazoned on menus, few were prepared to see a code popping up out of their drinks. Paper umbrellas have been replaced with QR codes. Life in the Twin Cities area is becoming more integrated with technology. Smart phone use is on the rise, spurring advertisers to adapt to a…