Microsoft Tag Reader Archives

Magazines are finding greater use of QR codes

12/09/201112/09/2011 John Montgallo

Meredith Corp has announced that it will be joining the growing trend for magazine use of two dimensional barcodes, by adding Microsoft Tag as a standard advertising tool in its range of magazines. The company has already been using the barcodes in its publications such as Traditional Home, Better Homes and Gardens, and Family Circle, and its figures show that among the readers who scan the tag, between 10 and 20 percent will either view or use the ad in some way. That said, the actual number of individuals who…

New 2D barcode sweepstakes record set by SHAPE Magazine

12/08/201107/04/2017 Jennifer Goula

Top women’s active lifestyle magazine, SHAPE, has announced the massive success of its mobile sweepstakes that used 2D barcodes… such as QR codes, and Microsoft Tags – which broke previous records of the use of the technology, with almost 400,000 scans. The sweepstakes was detailed in the November issue of the magazine in celebration of the 30th anniversary of the brand. The campaign was created by the mobile marketing company called Nellymoser, and involved an interactive sweepstakes that gave the magazine’s readers the chance to win one of nearly 1000…

Microsoft Tags provide greater security than QR code

11/01/2011 Stephanie Beck

If you are new to QR codes and have been wondering what these black and white stamps are doing appearing all over the place this year, including in shops, at various festivals and events, and on marketing materials, you are not alone! The use of Quick Response Codes allows users of smartphones and tablet devices to scan them and be carried to a URL for information, offers, discounts, and other opportunities. There’s also been another code popping up in the media lately two, Microsoft’s QR code technique named “Tag”, holding…

Excuse me but there’s a QR code in my drink?!

05/21/201105/20/2011 Jorge Gonzalez

Marketers in Minnesota have found a way to engage consumers through the use of QR codes. The codes have been showing up at the Chino Latino restaurant in Minneapolis. While some tech-savvy diners have come to expect to see the codes emblazoned on menus, few were prepared to see a code popping up out of their drinks. Paper umbrellas have been replaced with QR codes. Life in the Twin Cities area is becoming more integrated with technology. Smart phone use is on the rise, spurring advertisers to adapt to a…

Lowes new look sporting Microsoft Tags all over the place!

03/31/2011 L. Green

Improving home improvement may sound redundant, but to the home improvement retailer Lowes, it was something that needed to be done. In 2010, Lowes started a new business campaign that would help redefine them and reintroduce them to the consumer market. When the economy took its downturn several retail businesses felt the crunch. Consumers had very little to spend, and when they did spend, they did their homework; looking for goods with the best value for the price. During this time, Lowes decided to reunite with people, on a more…