Microsoft Tags provide greater security than QR code

Microsoft Tag qr codes

If you are new to QR codes and have been wondering what these black and white stamps are doing appearing all over the place this year, including in shops, at various festivals and events, and on marketing materials, you are not alone! The use of Quick Response Codes allows users of smartphones and tablet devices to scan them and be carried to a URL for information, offers, discounts, and other opportunities. There’s also been another code popping up in the media lately two, Microsoft’s QR code technique named “Tag”, holding…

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Colorful and Interactive Marketing Signage

Herbal Essences has introduced a new retail campaign making use of QR codes and Microsoft Tags on in-store signage. The codes will enable shoppers to view detailed information about hair care products. Customers will also be able to find information on what products that best suit their hair type. The campaign will appear in more than 53,000 stores around the country, according to the company. The campaign will make use of Microsoft Tags along with QR codes. The Tags are being considered the next generation of barcode technologies. 2d barcodes…

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Tag, you’re it!

The team at Canadian based Best Health magazine has announced that a Microsoft Tag will be featured on the cover of the March/April issue. Readers are being encouraged to scan the code with their smart phones for exclusive online content. The issue features an interview with eTalk anchor Tanya Kim and those that scan the code will be able to get a behind-the-scenes look at the interview. Scanning the Tag will bring readers to the magazines mobile site where they can see videos of the photo-shoot. “We were thrilled when…

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Big waves being made in code marketing by two industry giants

Marketing and Tech experts believe that 2d barcodes will become sales tools as ubiquitous as Facebook or texting in the near future. As they begin to see more use, familiarity grows and they become integrated with everyday life. Because smart phones are becoming the tool of choice for just about everyone, the use of QR codes is becoming paramount to a business’s ability to compete in the field. “It’s something that adds value without costing customers too much,” said Michelle Beauchamp, assistant professor of marketing at Middle Tennessee State University.…

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