Avanade introduces new augmented reality system for the retail industry

Augmented Reality

Augmented reality, NFC technology, and the Kinect may be a big hit with consumers Avanade, a business technology developer, has taken note of the changing retail landscape. Consumers are becoming busier, or at least less accommodating of wait times, as they become more enthralled with technology, especially that of the mobile variety. Wait times have long been an issue that the retail sector has had to deal with. While many consumers are willing to wait to purchase products, excessive waiting can actually drive consumers away. Avanada believes that an adequate…

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Augmented reality glasses and Microsoft

Augmented Reality glasses

Augmented reality glasses may be in the works from Microsoft Two recent job postings from Microsoft suggest that the famed technology company is beginning to bolster its ranks for the development of a next generation technology based on the Kinect platform. This technology is rumored to be the company’s take on augmented reality glasses. Augmented reality glasses are growing in popularity amongst consumers and businesses. Much of the attention such products have been getting recently comes from Google’s Project Glass, which thrust the concept of high-tech eyewear into the limelight.…

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Tobii shows off new augmented reality TV

Augmented Reality Vision

Tobii develops augmented reality TV controlled by a users eyes Tobii, a Swedish technology firm, showed off what could be the next generation of televisions at the recent IFA trade show in Berlin, Germany. The trade show often showcases the latest technologies that are emerging in numerous industries, such as entertainment and media. Tobii has taken eye-tracking, augmented reality technology and incorporated it into a new kind of television, called Tobii Gaze TV. The TV can be controlled through a series of eye movements that are tracked by standalone sensors.…

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Augmented reality campaign from V Energy shows off high-tech music video

V Motion Project takes off in New Zealand V Energy has launched a new marketing campaign dubbed The V Motion Project. The campaign is quite different from conventional marketing in that it utilizes augmented reality. The first installment of the campaign took place on the streets of Auckland, New Zealand, where a music video was filmed. Like other music videos, this one makes use of dynamic imagery for the sake of stimulation. Unlike other music videos, however, its soundtrack is created through the use of augmented reality and motion capture.…

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DIY augmented reality wins a date with Hatsune Miku

Augmented reality- Hatsune Miku

Hatsune Miku the subject of new DIY augmented reality system Hatsune Miku is one of Japan’s most popular pop idols. The singer has managed to garner international acclaim, but not for her vocal abilities. Rather, the singer has become popular because of the fact that she is completely computerized. Because of her virtual status, Hatsune Miku has become a popular subject in the realm of do-it-yourself augmented reality. One intrepid DIY’er has taken it upon himself to create an augmented reality system through which he can take Hatsune Miku on…

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French startup combines Microsoft’s Kinect with augmented reality

Kinect continues to be a popular platform for AR developers Microsoft’s Kinect has been a popular tool for augmented reality developers. The system was developed to build upon the momentum that motion sensing technology had achieved in the game industry, an initiative that has been somewhat successful. The Kinect can track a person’s movements and translate those motions into commands for a game or other software. The system has proven particularly popular for augmented reality, which relied heavily on motion capture to create interactive experiences. Technology company develops augmented reality…

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Do-it-yourself augmented reality gaining momentum

Hand made augmented reality

Microsoft Kinect and Playstation Eye could unlock the future for augmented reality As augmented reality technology becomes more advanced, it is also becoming more accessible. This has made the technology more appealing to the do-it-yourself community. In the DIY world, the Microsoft Kinect has become quite popular for its ability to make use of augmented reality technology. The Kinect is equipped with high-tech motion capture cameras that can be used in tandem with augmented reality to construct dynamic digital experiences. The Kinect is not alone in the field as it…

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Microsoft files patent for augmented reality sound system

Microsoft mobile secrurity Outlook app

Microsoft surround-sound system uses augmented reality to provide new experience Audio is an important part of entertainment, especially when that entertainment occurs at home. Surround-sound systems have become very popular for those looking to get the most out of their at-home entertainment. While audio technology has become more advanced, the quality of sound is fickle in nature. If a person is not in the ideal position, they are likely to miss out on the best audio experience possible for their given surround-sound system. Microsoft believes that it has found a…

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Wonwei unveiled world’s first fully interactive QR code experience

qr code

Wonwei, a technology startup in Iceland, is taking an innovative approach to QR codes. The tech company has partnered with Iceland’s largest telecommunications company, Sinminn. Together, the two have created a fully interactive QR code experience that was unveiled at the recent Iceland Airwaves music festival. The event attracted thousands of music enthusiasts and artists from around the world and Wonwei introduced them to a new way to use QR codes that has never been seen before. The company constructed an interactive music installation at the event. With the help…

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String Labs launches new AR platform, hopes to take AR to the next level

PoweredbyString.com Snap Shot

String Labs, a promising technology startup specializing in augmented reality, has launched their flagship AR product dubbed String. The company claims that it is the most powerful and efficient AR product available for the iOS platform. Perhaps one of the most promising aspects of the projects is its capability to interface with the Microsoft Kinect. The Kinect has been a subject of interest for developers of AR technology for its sophisticated motion capture abilities. The company is also releasing an SDK for any developer willing to expand and tweak the…

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