Isis finally goes on trial An Aramark cafeteria located in Verizon Wireless’ headquarters in Basking Ridge, New Jersey, will be the first place in the U.S. to official trial the Isis mobile payment platform. Isis has become one of the most hyped and anticipated mobile commerce platforms to date. The platform represents a partnership between AT&T, Verizon Wireless, and T-Mobile, and is expected to be the most prominent platform in the burgeoning mobile commerce industry. After years in development, the platform will finally be tested in a commercial setting. Mobile…
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Pinkberry announces implementation of Google Wallet
Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able to implement the mobile wallet, which is now live in 69 different American locations.…
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