NFC technology gaining traction in transportation

NFC technology in cars

NFC technology may have a future in the world of transportation NFC technology is well known for the role it plays in the emerging industry of mobile commerce as well as its limited use in advertising. The technology is proficient in the field of wireless data transfer, but its capabilities beyond m-commerce and marketing have yet to be heavily tested. NFC technology may have a future in transportation, however, according to New Tech City, an organization focused on the development and use of new technologies. New Tech City talks NFC-equipped…

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Michigan’s Urbane Apartments launches new QR code campaign to reach out to residents

QR code Marketing

QR codes are a popular marketing tool in the real estate industry, but they have been rare in the apartments and rental market. When the codes first came to the U.S. sometime in 2008, realtors were the ones that made them popular. Before the codes began showing up on signage for houses and other properties, few people had ever seen them before. Now, Urbane Apartments, a rental community located in Detroit, Michigan, is using the codes in an attempt to echo the success they have seen in the realty business…

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