QR code campaign to help boost tourism

Michigan is joining the QR craze as the state’s Department of Transportation introduced the codes to their latest edition of maps. A smart phone application is also in development and is scheduled to be released in spring of this year. Dawn Garner, media services manager for the Department, has hopes that the codes and their associated application will encourage tourism to the state. While the physical maps already offer a sleuth of information, the codes are being used to link to interactive counterparts. The online maps will be able to…

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