Subway partners with Velti for mobile marketing

Mobile Commerce News

The Subway sandwich shop chain has announced that it will be partnering with Velti – a mobile marketing firm in London – as its sole provider of mobile technology, in order to consolidate its m-commerce efforts worldwide and bring them into a single platform. Subway has reached its top successes yet in 2011, as it surpassed McDonald’s in the number of restaurants around the world. This means that a tremendous number of locations will be depending on the right marketing moves to bring in customers by way of mobile techniques.…

Read More