Chinese mobile marketing game plan Mobile marketers in China have been using a unique technique to target their strategies, and advertisers and promoters in the rest of the world are starting to take notice. Luxury brand leaders in China, such as Land Rover, Audi, Mercedes-Benz, Swatch Group, Chanel, Estee Lauder, Hermes, and Bvlgari have been seeking the best methods of using mobile to draw interest to their products and encourage purchasing. Their primary focus is directed toward solid mobile business models that range from commerce to advertising and everything between…
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Mercedes-Benz enters the mobile augmented reality market with new app
Mercedes-Benz has joined the growing number of automakers that are developing mobile augmented reality applications. Automakers are showing interest in the technology because it opens up a new avenue of consumer engagement. Because of the widespread use and ownership of smart phone, the mobile application market has proven to be more than just a passing fancy for consumers. Today, companies not developing mobile apps may be missing a major opportunity. The manufacturer has developed an app for the iOS and Android platforms that allows smart phone users to take virtual…
Read MoreMercedes-Benz prepares to launch interactive contest to mark their 125th birthday
This year marks the 125th birthday of Mercedes-Benz. Through the year, the famed automaker has developed some of the most prized vehicles in the world and has built up an almost immaculate reputation. Known for their extravagance and penchant for showing off their latest development, Mercedes-Benz will be celebrating the occasion with an interactive event. The event is called Mercedes-Benz 125! and is a race that challenges participants to find as many QR codes as they can. The race will take place in Singapore, were 5 Mercedes-Benz vehicles have been…
Read MoreMobile market need to satisfy car buyers takes hold in Qatar
A car dealership located in Qatar, one of the wealthiest states in the middle east, has launched a new QR code campaign that aims to enhance its interactivity with customers. Nassar Bin Khaled Automobiles, a Mercedes-Benz dealership, is joining the ranks of a growing number of businesses that are becoming entangled in mobile marketing across the world. A new global trend emerging in the marketing industry is seeing more companies are putting significant value behind communication with consumers. By boosting their social media presence and adopting QR codes, they are…
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