QR codes to be added to all Mercedes-Benz vans in Rescue Assist program

Mercedes QR Codes Campaign

The auto maker will be adding these stickers to the vehicles as a part of a free retrofitting. Mercedes-Benz UK has announced that its Rescue Assist program with QR code stickers will now be expanded to be added to vans for free in models that were made since 1996. This service will also be included in all of the automaker’s new models as a standard service. The QR codes in the Rescue Assist program are designed to offer first responders a method of greatly reducing the time that is required…

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QR codes for safe rescues officially rolled out by Mercedes Benz

QR Code scanning mercedes benz cars

The long awaited Rescue Assist program, is finally being launched by the German auto manufacturer. Mercedes Benz has now officially launched its simple and yet potentially highly useful system based on QR codes that will help first responders to emergency situations to be able to obtain vital information about a vehicle when they have arrived at the scene of a crash. These quick response codes can be scanned in an instant to inform fire, police, and ambulance crews. The QR codes are at the center of an exceptionally simple concept…

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Mercedes-Benz claims QR codes can save lives

QR Code scanning mercedes benz cars

QR codes are moving beyond marketing QR codes are most often seen as marketing tools and have served well as such for several years. The codes were initially developed to keep track of inventory, but have evolved to become a very effective information distribution and consumer engagement tool. While QR codes are most common in the field of marketing, they have proven their usefulness in other fields as well and have now captured the attention of Mercedes-Benz. Automaker shows strong interest in QR codes The acclaimed automaker is no stranger…

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Mercedes-Benz magazine gets augmented reality makeover

Augmented Reality car

Augmented reality coming to Mercedes-Benz magazine The magazine business is one of the few sectors of the print industry that has fared relatively well in the wake of mobile technology. Magazines continue to prove very popular among consumers and those that have lost their popularity have regained it with the introduction of digital editions. In many cases, digital editions have saved magazines from collapsing, enabling them to continue running in print. The Mercedes-Benz magazine is soon to receive a digital makeover that will make it significantly more interactive than its…

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Augmented reality used to develop new vehicles

augmented reality in cars

Mercedes-Benz turns to augmented reality to develop 2013 GL-Class Mercedes-Benz has been taken a significant step in revolutionizing the auto industry with its adoption of hydrogen fuel cells. Though the automaker has an unerring enthusiasm for fuel cells, it is beginning to expand its use of other technologies, especially those that may assist in the development of new vehicles. For the first time in automotive history, a mixed reality development tool, which is comprised of augmented reality and other interactive technologies, was used by the automaker to develop the new…

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The Chinese strategy for mobile marketing to a targeted audience

China Mobile Commerce

Chinese mobile marketing game plan Mobile marketers in China have been using a unique technique to target their strategies, and advertisers and promoters in the rest of the world are starting to take notice. Luxury brand leaders in China, such as Land Rover, Audi, Mercedes-Benz, Swatch Group, Chanel, Estee Lauder, Hermes, and Bvlgari have been seeking the best methods of using mobile to draw interest to their products and encourage purchasing. Their primary focus is directed toward solid mobile business models that range from commerce to advertising and everything between…

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Mercedes-Benz enters the mobile augmented reality market with new app

Augmented Reality car

Mercedes-Benz has joined the growing number of automakers that are developing mobile augmented reality applications. Automakers are showing interest in the technology because it opens up a new avenue of consumer engagement. Because of the widespread use and ownership of smart phone, the mobile application market has proven to be more than just a passing fancy for consumers. Today, companies not developing mobile apps may be missing a major opportunity. The manufacturer has developed an app for the iOS and Android platforms that allows smart phone users to take virtual…

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Mercedes-Benz prepares to launch interactive contest to mark their 125th birthday

Mercedes QR Codes Campaign

This year marks the 125th birthday of Mercedes-Benz. Through the year, the famed automaker has developed some of the most prized vehicles in the world and has built up an almost immaculate reputation. Known for their extravagance and penchant for showing off their latest development, Mercedes-Benz will be celebrating the occasion with an interactive event. The event is called Mercedes-Benz 125! and is a race that challenges participants to find as many QR codes as they can. The race will take place in Singapore, were 5 Mercedes-Benz vehicles have been…

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Mobile market need to satisfy car buyers takes hold in Qatar

QR Code scanning mercedes benz cars

A car dealership located in Qatar, one of the wealthiest states in the middle east, has launched a new QR code campaign that aims to enhance its interactivity with customers. Nassar Bin Khaled Automobiles, a Mercedes-Benz dealership, is joining the ranks of a growing number of businesses that are becoming entangled in mobile marketing across the world. A new global trend emerging in the marketing industry is seeing more companies are putting significant value behind communication with consumers. By boosting their social media presence and adopting QR codes, they are…

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