Mercator Advisory Group Archives

Mobile order and pay adoption took off this year

12/03/201912/03/2019 Jorge Gonzalez

Mobile order and pay - businessman using smartphone

A new analysis showed that consumers are increasingly using this opportunity to purchase in advance. The results of a new analysis showed that consumers are adopting mobile order and pay at an increasing rate. The data clearly showed that some forms of retail have become quite successful in its implementation. The research was conducted based on data from the Mercator Advisory Group. That firm published their findings in their report called “Mobile Payments: Making a Comeback.” The report looked at the adoption of mobile order and pay trends as a…

Research shows only one in ten consumers have received a mobile discount coupon

04/01/201203/31/2012 Jesse Collins

The Mercator Advisory Group has released a report called “The Mobile Incentives: The Next Step in Device-Based Transactions”, which indicated that the marketplace is ready for mobile incentives to begin being distributed, but that as of yet the demand for them remains greatly unmet. The results of the study showed that only 10 percent of mobile phone users had ever received a discount coupon from a merchant, even though 55 percent of them had expressed an interest in receiving them. Though near field communication (NFC) technology remains the heart of…