Melbourne Central adopts QR codes to promote retailers QR codes are making their way to the Melbourne Central shopping center in Australia, where they will be used to sell a variety of products. Retailers located at the mall are expected to embrace the codes, which will be plastered at various locations throughout the shopping center. The codes will enable consumers to find information concerning particular brands and their products, as well as make purchases of these products from the smart phones or other mobile devices. Popularity of codes in marketing…
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