UNICEF adopts QR codes for this year’s orange box campaign

UNICEF Flag

The United Nations Children’s Fund, most commonly known as UNICEF, will be making some changes to their annual orange box campaign this Halloween. The organization has been using the orange box campaign since 1953 and has raised more than $164 million in that time. UNICEF has taken note of the growing popularity of smart phones and has decided to enter the digital realm in hopes of raising more funds. To this end, the organization will be plastering QR codes on their iconic orange boxes. When scanned with a smart phone,…

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