mcommerce websites Archives

Mcommerce sites and apps created by 47 percent of leading retailers

10/22/201210/21/2012 Jennifer Goula

Acquity Group study includes the results of the top 300 retailers. The recent research results from Acquity Group have shown that among the leading 300 retailers, not even half have both an mcommerce website and a mobile app, but this still represents an increase of 161 percent over 2011. The report looked into the leading retailers, as identified by Internet Retailer. In order to generate the results for the “M-Commerce Audit” report, the firm examined the sites that were in existence through devices operating on the four primary mobile commerce…

Mobile websites are beginning to look identical to consumers

09/27/2012 Julie Campbell

Many wonder why mobile sites that have been optimized for smartphones all look the same. Websites that have been optimized for mobile commerce or sometimes referred to as the mobile web, are beginning to suffer from a cookie cutter effect and consumers are starting to notice and wonder why. The key to the problem is that the entire channel has only been in existence for a very short time. Mcommerce as a whole has only come into its own over the last two years. This has not given marketers a great…

Mcommerce websites are lacking in over 4 out of every 5 UK fashion retailers

09/17/2012 Jesse Collins

84 percent of businesses in this industry aren’t catering to smartphone customers. Despite the fact that nearly 90 percent of British fashion retailers believe that mcommerce should be a vital part of their business, a recent poll has shown that the vast majority has failed to do much about it. The MoPowered research showed that many factors are holding businesses back from mobile commerce. Among those factors are the perception of high costs, concerns regarding security, and a lack of adequate resources in order to achieve the necessary goals. At…