Mobile commerce should expand by 15 percent this year

Mobile Commerce trends

A new report from InMobi has indicated that the channel is seeing steady positive growth. The 2014 Global Mobile Media Consumption Report has now been released by InMobi that has provided some insight into the latest trends and predictions regarding mobile commerce and the direction that it is taking. The report has looked into the latest habits and trends relating to mobile media. The findings from this report have revealed some details that don’t come as much of a surprise in terms of being true technology news. For example, it…

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Data shows the success of China’s mobile commerce

China Mobile payments technology commerce

Mobile gains more ground in China Observer Solutions, a consulting and research firm, has released data concerning the state of mobile commerce in China. The firm notes that 2013 was a very promising year for e-commerce in general, but mobile commerce managed to attract a great deal of attention from consumers and businesses alike. On November 11, one of the most significant shopping days in China, consumers spent a record breaking $5.7 billion through online stores owned by Alibaba, one of the largest retail organizations in the world. Mobile shopping…

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Mobile commerce gap between iOS and Android is growing

Mobile Commerce Traffic

Apple devices are extending their lead in terms of generating traffic over mobile devices. According to a mobile commerce report that has recently been released by Gene Munster, an analyst at Piper Jaffray, devices using Apple’s iOS operating system are continuing to lead the web traffic generation space in the United States over Google’s Android based devices. Furthermore, the gap between these two types of device is continuing to grow as iOS leaps forward. In order to be able to obtain mobile commerce traffic data that was as accurate as…

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Mcommerce growth driven by mom shoppers

mom mcommerce mobile marketing

Parents are busier than ever and are using their mobile devices to purchase just about everything. A recent survey that looked into the consumer behaviors of mothers has revealed that moms are among the primary users of mcommerce, as they use their smartphones and tablets to help to make purchases of many of the various products that they need on a regular basis. It has been known for some time now that moms are leading the way in mcommerce trends. The results of this recent survey have only managed to…

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Mcommerce research reveals that men talk more and faster when shopping

A study performed by Marchex has revealed this behavior trend among male consumers. The results of an mcommerce research study have just been released, and have indicated that men have a tendency to talk for a longer period of time, and to speak more rapidly, when they are using their smartphones to make a purchase. The research indicated that they spoke for longer and more quickly than women shoppers. The results of the mcommerce study showed that the average man would remain on the phone for 7 minutes and 23…

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Mcommerce Android apps in the U.K. are growing quickly

U.K. Mobile Payments

Shopping and banking applications are increasing in use faster than most others. The latest data from the United Kingdom is showing that the use of banking and mcommerce apps is growing more quickly among Android device users than the use of gaming applications. That said, Facebook and Google are still at the lead of that marketplace, regardless of their nature. Nielsen statistics are showing that among the top 15 major apps that are growing the most rapidly for users of Android devices, seven are related to mcommerce, such as those…

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Mcommerce is taking off in the Asia Pacific region

mobile commerce asia pacific

Online stores in APAC countries are scrambling to optimize for mobile to meet consumer expectations. In response to the rapidly growing trend toward the use of mcommerce by consumers in the Asia Pacific region, retailers are moving quickly to be able to offer websites and apps that will allow those potential customers to make their purchases through their method of preference. These consumers appear to be choosing their mobile devices over PCs at an increasing rate. Web retailers in the area have hardly missed a beat, by making sure that…

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M-commerce isn’t entirely harmful to brick and mortar retailers

m-commerce colleget students

The results of a new study have shown that the impact on traditional shopping is not necessarily negative. A newly released report from the Pew Internet and American Life Project has shown that while m-commerce is taking off, it is not necessarily at the expense of brick and mortar retailers, as many shoppers are using the devices to help make purchasing decisions while in store. The report placed its primary focus on consumers who use the devices to inform themselves before purchasing. The type of behaviors that were found among…

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Mobile commerce optimization is present in almost three in four businesses

Mobile Commerce optimization

An online business benchmark report from Sage Pay shows that three quarters of UK businesses are optimized. The results of a survey conducted by Sage Pay, the leading payment processor in the United Kingdom, has suggested that 73 percent of businesses in that country are optimized for mobile commerce. It also stated that among them, 18 percent have invested over £1,000 into this transition. The massive survey included the participation of more than 1,500 British online companies. It indicated that over the last year, there has been a steady increase…

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Mcommerce purchases through apps make up less than 5 percent of online revenue

Mobile commerce shopping trends

A new report about the earnings from 2012 based on application use. If the results of a study published in a recent report are any indication, the expense related to mcommerce apps, which are becoming increasingly popular among retailers, may not be the best possible investment that these merchants can make as they take their first large steps into mobile. The study determined that these applications aren’t generating a large amount of revenue quite yet. The report was created and issued by Research 2 Guidance. It examined the data from…

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Mcommerce makes up less than 10 percent of all ticket sales

mobile commerce qr code Movie ticketing

The results of a new study found that the purchases over this channel are relatively consistent. Regardless of whether a market share of 5 to 10 percent in ticket sales by mcommerce is considered to be a success or a failure, Retention Science determined that purchases over smartphones was steady throughout the first three quarters of 2012. This involved an analysis of the purchasing of both sports and concert tickets within the United States. The analysis looked at the mcommerce purchases from within $40 million in total sports event and…

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