Mcommerce consumers want more information from stores

Mobile commerce shopping trends

Shoppers want to be able to learn more about what they want, before they make a purchase. A mcommerce study performed by the Moosylvania ad agency has determined that 80 percent of smartphone owners would like to see more product information that is optimized for their devices as they shop in stores. The research also showed that half of the respondents had made a purchase between $100 and $999 over mobile. The report that was released about the study was called “The Shopping Experience in a Smartphone World”. It involved…

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Mobile commerce study shows over 400 percent retail increase on Cyber Monday

Mobile commerce Trends

Research shows sales skyrocketed on that most important smartphone shopping day of the year. A study performed by Unbound Commerce regarding the mobile commerce retail sales from Cyber Monday has shown increases of over 400 percent among more than 360 top retailers, and that the majority of the visits that were made to these sites were from new customers. These numbers have just been released regarding the aggregate transactions that were made. Among the retailers who use the integrated mobile commerce platform from Unbound, the total revenue spiked by 410…

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Mcommerce adoption slowed by checkout optimization issues

MCommerce

A WorldPay study has found that payment page optimization struggles are hurting the channel. One of the payment processing, alternative payments, and risk global leaders, WorldPay, has released the results of its mcommerce study, which has shown that when the checkout page and the screen size have not been properly optimized, it has the greatest impact on consumers. The willingness of a smartphone user to purchase goods is most greatly affected by those two issues. The research was held at the 2012 Internet Retailing Conference, which was located in London.…

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Mobile commerce future looks bright in Australia

Mobile games Australia

Recent study indicates that the channel may be worth over $5 billion this year. The latest statistics from Australia are indicating that the country is on track for its mobile commerce to exceed $5 billion this year, as smartphones and tablets have become an important shopping tool for product discovery and research. This research was performed by eBay’s payment service, PayPal. What the company discovered, was that retail spending that has occurred through or as a result of mobile commerce should reach 5.6 billion by the time 2012 comes to…

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QR codes are unfamiliar to 62 percent of consumers in Australia

Australia Mobile payments Commerce QR Codes

Though they are a widely recognized form of mcommerce marketing, they still haven’t made it. Mobile marketing has seen significant controversy over the subject of QR codes, and following a survey in Australia, it is clear why there has been such a range of opinions on the topic. Though the quick response barcode technology shows significant potential, its success is unclear. There have already been highly successful campaigns that have used QR codes, which can be used as a level of proof that they offer a link between the real…

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