WebUndies.com has recorded considerable returns from its inexpensive approach to selling over mobile. Online underwear retailer, WebUndies.com has just reported that its inexpensive mcommerce selling approach has been paying off in a highly successful way as reflected by the sales on its website. The family owned business also sells robes and loungewear and is reporting considerable mobile sales. The mcommerce performance that the website experienced in 2012 was recorded to be $168,000. This represents a notable 5.4 percent of the total sales that it made online, which was $3.1 million.…
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Mcommerce has yet to lead to big sales
Retailers have yet to achieve consistent large sales through smartphone shoppers. Though there has been considerable hype around the subject of mcommerce over the last while, many retailers have yet to feel excited about the channel, as they aren’t yet seeing sales that make them feel that all of the effort, funds, and resources that it requires to work into a strategy are worth it. A new report has now shown that retailers may be right in their suspicions, as it generates only a small fraction of sales. Though this…
Read MoreBlack Friday Report – Mobile commerce index from Branding Brand shows huge sales on Thanksgiving
Americans used their smartphones and tablets to shop much more this year than last year. Major retailer mobile commerce platform, Branding Brand, has announced the results of its collected data from Thanksgiving Day, which indicated that there have been notable increases in the number of consumers who are using their smartphones to shop. The research collected by the company is based on statistics from 66 mcommerce sites. The data was analyzed and plugged into its Mobile Commerce Index, which includes the smartphone friendly sites that have been developed by Branding…
Read MoreMobile commerce consumer confidence is rapidly increasing
This willingness for smartphone users to embrace the technology will generate a growth of 50 percent. According to Juniper Research, consumers are embracing mobile commerce at a much faster rate than they accepted the standard web for purchasing products back in the 1990s. It has been suggested that it is supply and not demand that is holding the marketplace back. The research firm has indicated that the number of people who are buying physical goods through m-commerce channels will increase from this year’s 393 million to a tremendous 580 million…
Read MoreMcommerce websites are lacking in over 4 out of every 5 UK fashion retailers
84 percent of businesses in this industry aren’t catering to smartphone customers. Despite the fact that nearly 90 percent of British fashion retailers believe that mcommerce should be a vital part of their business, a recent poll has shown that the vast majority has failed to do much about it. The MoPowered research showed that many factors are holding businesses back from mobile commerce. Among those factors are the perception of high costs, concerns regarding security, and a lack of adequate resources in order to achieve the necessary goals. At…
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