mcommerce report Archives

New mobile commerce report reveals key trends about consumer mobile shopping

11/05/201811/04/2018 Jennifer Goula

Mobile Commerce Report - Mobile Shopping

Ibotta’s report finds that 47% of consumers prefer shopping on their mobile device. In its first ever Mobile Commerce Report, Ibotta, the Denver-based mobile shopping app, revealed that there were key trends regarding how and when consumers engage in mobile shopping. Knowing these trends could help retailers strengthen their m-commerce strategies to reach and connect with new audiences in the future. Fewer consumers are shopping in-store retail locations today than five years ago. Over the last ten years, mobile shopping has significantly changed. Both mobile devices and retail mobile shopping…

Mcommerce purchases are primarily generated through iOS devices

01/07/201304/13/2014 Stephanie Beck

A report has just been released that shows that Apple smartphones are responsible for 68 percent of mobile sales. According to the results of research performed by Unbound Commerce, iPhones account for 68 percent of mcommerce sales, while Android smartphones make up an additional 31.4 percent of those sales. The analysis used data gleaned from a number of retailers in order to make this determination. Among the various companies that participated in this mcommerce study were: HauteLook, e.l.f cosmetics, Ice.com Inc., and Wine.com Inc. They shared their internal analytics data…

Mobile commerce report from eBay shows massive successes

11/16/201211/16/2012 L. Green

The findings indicate that the channel is booming and that retail purchases are skyrocketing. According to mobile commerce research collected and published by eBay and PayPal, smartphones have generated approximately $5.6 billion in retail sales in Australia throughout 2012, so far. This statistic illustrates a massive jump in the use of these devices for purchasing and shopping. In 2010, at the same time, the retail sales over mobile commerce had reached only $155 million. This provides a very clear picture regarding the speed of the penetration of smartphone technology in…

Mobile commerce study focuses on sales through Google apps

10/08/201210/07/2012 Stephanie Beck

Brand new research focuses on mobile and social selling by way of these applications. The business at the very core of Google appears to be steady, increasing, and profitable, which has led executives to plunge large investments into mcommerce through Android, as well as YouTube and Chrome, for a marriage over the long term of video and mobile. The largest advertising clients are pushing Google to boost the performance and usability in those areas. This has been an ongoing push from those customers, as they want video to be brought…