The mobile payment race…who will be the first?

Google

Google, along with several banks and other companies, may have beat group venture Isis to the mobile payment punch. Google, MasterCard, Sprint, Citigroup and transaction processor First Data will introduce the mobile payment service this summer in New York and San Francisco. Google has all ready gotten retailers Macy’s Inc, American Eagle Outfitters Inc, and Subway to join in with them and offer customers loyalty programs and discount offers. Google’s payment service will utilize MasterCard’s PayPass technology. The app is downloadable for Android phones. If Google and company can get…

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Vital QR code education needed in the U.S.

What-is-a-qr-code

QR codes are just about everywhere these days. Their sudden rise in popularity over a short period of time has left many at a loss for what the codes are. A staggering number of businesses have been adopting the codes, but few are taking the time to show consumers why they are so important. Hamilton Chan, founder of Paperlinks, a mobile marketing company that specializes in QR codes, believes that western society has entered a vital education period when it comes to mobile technology. After this period is over, he…

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Visa jumps on the NFC ship

The New Credit Card

It’s official; Visa is now taking steps to streamline consumer check-out experiences and adding NFC technology for mobile payments and banking. Visa is joining the ranks of other businesses that have started trending toward NFC payments and banking options. American Express, Google and Amazon are just a few that have started working towards a mobile payment system. Near Field Communication (NFC) technology has been the hot topic the last few months. Several big businesses like Visa, Google and American Express have been in the news for technology they’ve been working…

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Fast food, fast payments, fast world!

McDonalds uses NFC Technology

Here in the United States we have been talking about NFC payment systems and how great it will be when we can get it all up and running. Meanwhile, in the UK, McDonalds has been doing. That’s right; while we were talking about it, McDonald’s restaurants over in the UK were getting their NFC contactless payment systems set up. By the end of this month McDonalds should have all of their UK stores set up with the NFC payment systems. They have all ready started working on a way to…

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New report in…QR code scanning off the grid!

Mobile Marketing Statistics

Earlier this year, mobile marketing pioneer Mobio Identity Systems, released a report that showed QR code scanning grew by a staggering 1,200% in the last six months of 2010. Mobio’s report spurred rabid adoption of the code from businesses seeking to establish themselves in the burgeoning mobile marketing industry. Their rise to fame in the U.S. is similar to what happened in Japan during the advent of mobile technology: QR codes are now becoming a staple of marketing and can be found just about anywhere. The momentum is not likely…

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