QR Code Press

Nokia has big plans for NFC phones

06/09/2011 Jesse Collins

NFC is gaining in popularity, finding acceptance all over the world. More companies, both big and small, are opting to make use of the technology as a way to expedite customer service. While much of the focus is on NFC’s affinity for contactless payments and mobile commerce, there are new ideas on the horizon that could change how people look at the technology. These ideas are pioneered by Nokia, and they have some interesting concepts on how to take NFC to the next level. At the Nokia Research Center in…

Europe sees a dramatic increase of QR code scanning

06/07/2011 Jennifer Goula

The popularity of QR codes is spreading quickly. Since arriving in the U.S. some time in 2008, the codes had only seen extensive use in their place of origin: Japan. In 2010, spurred by the spread of smart phone and Internet-ready mobile devices, the codes began spreading like wildfire. Marketers are now using the codes wherever they can find a good place for them. Now the fire of hype has spread to the UK, where QR code use is on the rise. A new study released by Kantar Media, a…

Apple takes a walk in the clouds with new all-in-one platform

06/07/2011 Stephen Vagus

Yesterday in San Francisco, California, Apple hosted their annual Worldwide Developer’s Conference. CEO Steve Jobs was in attendance to show off some of the innovative developments coming from the major tech company. Jobs spoke to some 5,000 software engineers, regaling them with tales of the ill-fated MobileMe platform, which he then announced had been terminated in lieu of a new project that would prove to be a worthy successor for the ambitious plans of MobileMe. After announcing that MobileMe will no longer be in existence, Jobs unveiled the iCloud. The…

Consumer opinion weighs heavy on NFC success

06/06/2011 Stephen Vagus

NFC technology may be on the verge of causing yet another revolution in the mobile market. Contactless payments are a popular use of the technology, but its capabilities do not stop there. Google recently announced their new Google Wallet project, which seeks to leverage NFC technology for payments while storing user’s financial data within a mobile device. Citigroup, MasterCard and Sprint Nextel also have similar products planned for the future. There have been some concerns about security, however, as mobile devices are often the targets of cybercrime. Despite doubts regarding…

Starbucks goes “contactless” with NFC mobile payments

06/03/2011 Sam Lambert

Starbucks is taking steps to establish its presence in the realm of mobile commerce. Earlier this month, the big name coffee company announced that they would be using QR codes for a number of marketing events scheduled throughout the year. Indeed, one such campaign, which featured Lady Gaga, has already been a success. Now, the company is looking to give customers a faster way to pay by using NFC. Starbucks has partnered with Barclaycard, a major credit card and load provider based in the UK, to develop a way for…