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How mobile marketers will be using mobile wallet

10/06/201110/06/2011 John Montgallo

Near field communication (NFC) technology has made it possible for a smartphone user to combine all of his or her credit cards, loyalty cards, gift cards, and even discount coupons in a single secure location so that they can all be conveniently carried all the time within the one device. The NFC technology allows users to leave their physical wallets at home and bring their mobile wallets with them wherever they go as long as they have their smartphones with them. Then, when they reach a checkout counter, they need…

Survey shows that the upcoming Apple iPhone 5’s demand is ‘unprecedented’

09/14/2011 Julie Campbell

A recent survey performed by RBC/ChangeWave has determined that the demand for the iPhone 5, which will soon be released by Apple, is “unprecedented”, as 31 percent of its participants stated that they will probably purchase the handset once it becomes available. Analyst Mike Abramsky released the survey results, which involved the participation of 2,200 participants who responded between August 2 and August 10, 2011. It found that the pre-launch demand for the iPhone 5 is even greater than that of the iPhone 4, according to a similar survey that…

Google’s acquisition of Motorola may sour its Android deals

08/18/201108/18/2011 Jorge Gonzalez

Google has recently purchased Motorola for $12.5 billion in order to obtain a greater amount of intellectual property; however, experts are wondering if this will make its Android partners feel as though it is more competition and less of an ally. According to Google, the Motorola company will maintain its function as a separate organization. However, other manufacturers of handsets such as HTC and Samsung Electronics may still see this as a form of competitive threat. Analyst Michael Gartenberg from Gartner explained that no matter how Google describes its relationship…

Nokia opens new online store, hopes to get businesses involved in NFC

07/29/201107/29/2011 L. Green

Nokia is charging ahead with its NFC initiative. The telecom company recently launched a new online store which will offer NFC-enabled marketing materials to businesses around the world. Dubbed the NFC Hub, Nokia is offering to place NFC tags on just about anything, ranging from signboards to business cards. Nokia has been keen to expand the use of NFC technology given the rapid growth of smart phones and the emerging mobile commerce industry. When it comes to NFC, focus is often aimed at the technology’s applications to mobile payments. Several…

Research shows business mobile marketing budgets on the rise

07/21/201107/21/2011 L. Green

The results of a recent survey performed by the Interactive Advertising Bureau (IAB) have shown that the concerns that had initially held back the progress of mobile marketing have been effectively addressed in order to let it move forward at an explosive rate. The study examined the rate at which mobile advertising is growing, and it showed that many of the problems it had faced – such as those imposed by the limitations of mobile phone technologies or by networks – have been significantly improving through developments in broadband for…